The province of Santa Fe in central Argentina is home to the largest city, Rosario. Situated on the west bank of the Paraná River, 300 km (186 mi) northwest of Buenos Aires, the city is the most populous place in Argentina and the third most populous city overall, not including provincial or national capitals. As of 2020, the expected population of Greater Rosario, a significant and expanding metropolitan area, is 1,750,000.The neoclassical, Art Nouveau, and Art Deco architecture that has been conserved in hundreds of homes, businesses, and public spaces is one of its primary draws. The Argentine football star Lionel Messi was born in this city, which has made him well-known.